The choice of the name that is used to represent your services to the market is an important decision which sometimes does not get the full attention it deserves, with the default option of a numbered company name (e.g. 123456 Ontario Limited) being taken in order to advance the registration process.
While the numbered company option might have been expedient there are some negative aspects for an operating business doing so.
The good news is that it is possible to either change/amend the name of a numbered company or to simply introduce/register a new name under which you can deliver your businesses produces and/or services.